We all know someone who has worked as a community manager, a role that emerged in the early 2000s and remains relevant today. However, despite the passage of time, this position still faces myths and legends that we will debunk today.
Many people still think that community management involves writing, designing, posting, scheduling, responding to messages (a jack-of-all-trades). But in reality, behind the tip of the iceberg that we see on social media, there’s strategic planning, coherence and tone of voice – essentially keeping the core of a brand alive.
And you might ask, who or what is responsible for that? Meet content management, the real star of this article.
So, what is content management?
Content management is about managing the content of brands that have a digital presence. All the text you see on social media, blogs, and websites is handled by the content manager, the person who manages what you see. Think of them as an orchestra director, making sure all the performers are in sync to deliver a flawless composition.
Coordination is key for a content manager, and here are some of their responsibilities:
Content planning: They figure out what kind of content is needed and when to publish it.
Content creation and review: They don’t always write or create the content themselves, but they make sure everything that’s published is in line with the site’s strategy and goals.
Optimization experts: They work closely with SEO specialists to ensure that each piece of content has good search engine visibility and the right keywords. It’s not enough to be good, you have to be visible and consistent.
Publishing and distribution: This goes hand in hand with scheduling. You consider the best times to publish content according to the brand’s goals and interests.
Constant analysis: They use tools to measure how well the content is performing and adjust the strategy based on the results. It’s a never-ending cycle of improvement.
They sound similar, but they do different things…
It’s time to clarify the real differences between a community manager and a content manager.
The Community Manager
A Community Manager is the social soul of a brand. They interact directly with audiences on social media, respond to comments, nurture the community, and manage online reputation. Their job is to build and maintain relationships. They’re the life of the party, making sure everyone has a good time.
The Content Manager
In contrast, the content manager focuses on creating, managing, and optimizing content. While the community manager is all about conversation and community, the content manager makes sure there’s something valuable and relevant to talk about. They are two complementary but distinct roles.
Why is content management important?
Without well-managed content, your brand could descend into chaos. The idea is that what you sell represents your values and essence, and keeps it alive. Here are a few reasons why content management is important:
Brand consistency: The content manager ensures that all content is consistent and accurately reflects the brand’s voice and values.
User Experience: Well-organized platforms with relevant content keep users happy and engaged.
SEO: Optimized and well-managed content improves your search engine rankings, resulting in more visibility and traffic.
Efficiency: It makes it easier to manage large amounts of content and makes workflows more efficient.
Without a doubt, content management is both an art and a science. It’s much more than just publishing articles or uploading videos; it’s about creating a valuable experience for users.
So the next time you think that’s the job of a community manager, remember that both positions have different functions and both have undeniable value. One plans the party, and the other keeps the attendees entertained.
Join the party of the digital world and keep your brand alive.
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