Currently, more than 60% of the world’s population has access to the network and this it’s expected to continue to grow steadily, which is why brands continue to strive to create content that brings them closer to their target audience. But what are these trends that will be in force by 2022 when we talk about branded content?
Content Marketing
Although Paid Search is still important, in short, content marketing will continue to represent a primary tool for brands who leverage specialized articles, blogs, videos, or audio formats to attract their users.
These types of formats have low associated costs and represent a much higher conversion rate. Additionally, it offers huge results in terms of SEO, traffic, and indexed words, thanks to its constant updates.
Fixed content vs. ephemeral content
In recent years, ephemeral content has remained a trend. However, marketers are betting that permanent content will once again gain a lot of prominences. We are not only talking about fixed content but also about long-form content of between 3,000 and 7,000 words.
This can achieve double the number of visits, 24% more shares, and 21% more traffic than a short article. However, a fundamental job for brands will be to create longer but entertaining content and, above all, to balance it with other formats so as not to bore their community.
Audio Branded Content
Since applications like Clubhouse came to market, the rest of the social networking applications began to try different features that allow them to stay ahead. So it is expected that marketers begin to incorporate this type of content into their strategies which will soon turn around and allow brands to monetize this way more easily.
Blogs remain
We know that social networks are increasingly striving to offer a range of tools to explore and stand out among brands, but the importance of the written word has not been able to replace it, since this way companies can not only generate more credibility but also help them to obtain more qualified leads and without a doubt, if the content is of quality, it will increase considerably the traffic to the web.
The important thing when it comes to branded content is to create a strategy that encompasses various formats, tools, and platforms. But never sacrifice the quality of the content, since the competition for the attention of our users will be increasing.
So, we focus on innovating continuously and using various technological tools. Also, try strategies until you get the one that works best for your brand. When it comes to digital marketing there is never a perfect formula that works the first time.
