You have probably heard about Twitch and how could you not? It is the largest and most important streaming platform worldwide. If you thought it was still YouTube, you need to read on.
It started as a platform for broadcasting video games or sports games, where users could not only share a couple of hours and, be entertained by their favorite streamer, also create communities of like-minded tastes and interests. In addition, they had the opportunity to monetize the content or support their favorite streamers.
Over time it has been expanding with the integration of various types of content that cover the interests of all kinds of audiences. Music, Just Chatting, Irl, art, politics, and sports are just some of the categories covered.
You just need to look at its statistics to get an idea of the reach it has, and that is that during 2022 Twitch has reported, according to Twitch Tracker:
541 billion minutes played.
8.2 million unique creators broadcast monthly.
2,724,000 recurring viewers.
97,500 recurring streamers.
Twitch’s incredible reach has become an attractive channel for digital marketing companies and, that is why in the following lines you can read about the types of promotion that can be done on Twitch.
How to advertise on Twitch?
Influencer Marketing: This is one of the main options for promotion or launch campaigns that are carried out digitally. It is a strategy when the target is studied to locate influencers who have a relationship or affinity with the brand, as well as its viewers. The influencer or creator who has previously established trust with the audience will transmit the message required for the campaign.
Ads: When streamers are well established and broadcast regularly, comply with the rules of the platform, and have a consolidated audience, they can choose to enter the Partnership program, with which you can monetize through the contributions of their followers and also have the option to include ads in their streams.
Twitch is a platform in constant growth that aims to remain a leader in the world of streaming and digital content creation. Therefore, it is advisable to evaluate all the advantages it offers and consider including it in your brand’s marketing strategy.
