Trends beyond Coronavirus are present at all levels. In the economic, industrial, family sector and on a full scale. But today we will talk about trends in marketing.
However, 2020, although hated by many, was quite beneficial for others. New opportunities were opened, we have seen that the consumer changed and new challenges were born to generate more efficient marketing strategies.
That is why the health crisis was not entirely unfavorable and also served as a projection to know which marketing strategies will be on top for the following year:
E-Commerce or digital purchases …
In one of our previous articles, we mentioned E-Commerce as one of the main protagonists. Thanks to the health crisis the consumer began to make purchases digitally, instead of attending a physical space for fear of being infected.
In this sense, E-Commerce has established itself and points to its durability in the post-pandemic time.
Brand loyalty …
The need prevailed over loyalty. The consumer in a crisis had no choice but to purchase some good or service from a brand other than the usual one.
This gave rise to new market opportunities and new projects, to also attack certain niches that were still neglected.
In this way, for next year the competition will be greater and the race for loyalty stronger. This is where brands must take advantage of the transformation and adapt to new needs.
The paradox of sustainability …
The health crisis brought a fear of contagion, the use of plastic increased, and sustainability was “almost to one side.” However, what is sustainable and organic continues to be something to talk about, a niche that brands must attack and find the right balance to leverage hygiene with sustainability.
Sustainability is undoubtedly an important strategic factor to consider. So as not to fall into a contradictory game, but to create awareness.
The use of geolocation …
Although it has been famous for some years, geolocation will be a fundamental marketing tool to reach the ideal consumer, thanks to the growth of local purchases.
These are just some of the marketing trends expected for the coming year, a promising 2021. What do you expect from 2021?
