Yellow flowers are given to celebrate the arrival of spring in the Southern Hemisphere, and we’re going to explain why choosing the right typography for each type of business is essential, specifically for a florist. It’s also worth mentioning that this practice became super popular thanks to TikTok and the song “Flores Amarillas” by Floricienta (yes, our author just revealed their age).

You might be wondering, what does this have to do with a blog article from a technology, marketing, and design company? Here’s the connection: Choosing a typography isn’t just an aesthetic decision but a strategic one that can influence how people perceive your brand. Just like flowers convey different emotions and messages, typefaces have the power to evoke feelings and connect with your target audience.

 

3 Key Points When Choosing Your Typography

You may also wonder what typography has to do with your logo. Well, most of the time, your business logo includes the company name (which needs to be written in letters, right?), which requires a typeface… You’re following now, right? With the help of one of our Marketing team members, here are three important points when creating your logo:

 

  1. It Should Convey Emotions: Fonts can evoke joy, calmness, elegance, or even rustic vibes.
  2. It Must Reflect Your Brand’s Personality: A delicate, cursive typeface can convey delicacy and romance, while a bolder font might suggest strength and nature.
  3. Create a Cohesive Brand Experience: Typography is a key element of your business’s visual identity and should be consistent across all your marketing materials.

Two of our designers created sample logos to show you the importance of fonts in designing the logo that will represent your business. As we mentioned, this case is for two florists, and we’ll call them “Toscana and Niraj.”

 

First Step: Define your florist’s personality. Are you a classic and elegant florist, or a modern and urban shop? Do you specialize in bridal bouquets or floral arrangements for events?

Here are a couple of moodboards we used to create these logos:

Toscana’s Moodboard:

Niraj’s Moodboard:

Analyze your target audience: Who are you trying to reach with your products? What are their age, tastes, and interests? This is super important because it helps you choose the right typography and give it the appropriate style.

Consider the style of your arrangements: Are your designs romantic and delicate or simpler but elegant? Your typography should complement the style of your floral designs.

Here are a few examples of typefaces you could start working with for your logo:

Combine Typefaces: You can use a primary typeface for your titles and a secondary one for the body text.

Choosing the right typography is a crucial decision that can make a big difference in the success of your florist shop. With the perfect font, you’ll craft a strong, memorable visual identity that not only resonates with your customers but also sets you apart from the competition.

We can help you find the perfect typography for your brand. Contact us!