Undoubtedly, nothing is the same as two years ago. The new way of seeing life, and what we consume on the Internet has changed once again.
An example of this is the evolution of social networks, which have experienced an interesting mutation in the audiovisual format. We went from a single photo to a photo album, then, to the emergence of short videos, like the ones we saw on Vine.
Then we lived the short stories on Snapchat, we returned to the photos with Instagram and, the evolutionary development of this social network, served to recover lost formats. Then, without realizing it, videos returned, which are currently listed as the king of the audiovisual format.
That’s right, according to a survey conducted by HubSpot, 25.10% of those who participated preferred the video format, while only 13% feel more attracted to social media posts.
This is evidence that digital marketing strategies in 2022, live a new transformation. The efforts will be evidenced in video strategies to attract potential customers.
New challenges and advantages for digital marketing
The main challenge is the consumer’s attention in the first seconds of a video, to avoid the scroll.
Beyond how challenging it can be for traditional brands, the video format has proven to be an agile resource, that generates engagement, reliability and success in campaigns.
Brands as Toyota and Ben & Jerry’s, have seen good results in their campaigns thanks to the incorporation of videos in their strategies. This is undoubtedly a resource to get the most out of your marketing strategies.
So, if you are looking to innovate your strategies, use of video tools in your campaigns.
If you want to read more about marketing, technology and design keep reading our blog.
