Transformation is an aspect valid in any aspect of life and today, given the situation experienced worldwide because of the pandemic, we realize the importance of reinventing ourselves and going at the same pace of technology, today where many brands have had to bet on digital.
Thanks to this crisis, the life of humanity and all its aspects of life have had to adapt to carry this situation with the greatest normality. Considering this, business meetings, concerts, events, classes, shopping and more are done from home, with just a screen away.
With this, we realize that the transformation wanted or not; it is part of the passing. Today we see how E-Commerce, augmented reality, bots, video platforms and work tools have become the protagonists during COVID-19. And it is that, thanks to technology, this is possible.
However, for brands it is quite a challenge and not to mention marketing, the game to be the best is increasingly difficult, campaigns must be more creative and demanding, a game, where brands engineer the way to survive in a world where almost everything is made up and everyone plays at being the best.
One of the most outstanding aspects is the shopping experience, it is not the same to see the product, have it in hand and be able to take the time you require, to have to see it through a screen. The face-to-face will never be the same as an online purchase. However, today many prefer an online purchase but with a pleasant shopping experience, with all the facilities and above all immediacy. The latter is the most important of all since it will be the last decision between your product or someone else’s.
The entertainment world has had to turn around at all levels. Today, home concerts, multi-day festivals are more famous and artists have taken their social networks to get closer to their fans. This is also a challenge for them and it is here where video platforms such as YouTube or Twitch have increased their fame (even more) during these months. It is here where the artist-fan experience is also affected, it is not the same to live a concert in person as from home, artists must also demand more of themselves to achieve the same sensation as on stage.
Finally, after all this thoughtful walk, we realize that content is the main protagonist in all this, your brand must be supportive, friendly and adjust to the needs of the end user. It is a time where we are all distant, the battle for loyalty is stronger and that is why many services and products have been launched into the digital world, who do you think will win the battle over technology or tradition?
