When we hear about Tik Tok, at first we all think that it is a social network designed for teenagers and that if your product is not designed for them, you simply won’t have the success you expect. However, Tik Tok has proven to be more than that.
Many of us felt apprehensive when downloading it, but soon after we were hooked in such a way that we could even feel a bit of addiction.
This social network has an algorithm that automatically synchronizes with your interests, and therein lies the plus. You don’t have to do more than open an account and start viewing content. Since whether you follow other users or not the content that interests you reaches your hands effortlessly, and this is the main reason why more and more people invest their time within the application, and therefore it is a golden opportunity for companies to promote their products and services.
But what are the best practices to use this channel as an advertising tool, keep reading this post so you have the best tips for marketing on Tik Tok.
Metrics that matter
The first thing you should do when creating your account is to set it up as a business account and not as a content creator account. This way you can access statistics about your content.
Once there, we recommend that you do not focus on likes or follower growth, as your main focus should be on engagement rates, view numbers, comments, shares, and shares. These are the metrics that matter to show that your content is of value to others.
Type of content
Tik Tok is a platform designed primarily to entertain, so any content that is overly thought out, commercial or promotional will not generate engagement.
Offer content that entertains inspires or educates, and even better if you get a mix of these three, and do not forget to take full advantage of the tools provided by the application such as trending music, tags, keywords, and hashtags, thus helping the platform to index your content and show it to people with more related interests.
Use the platform’s technology
The functionalities offered by this social network, such as filters, subtitles, and text-to-speech. Besides, as we mentioned in the previous point, the use of trending music makes the algorithm recognize your content more quickly and position it more easily among users and above all allows accessibility to consumers of content with visual or hearing problems, including them in your market.
Frequency of publication
Almost all social networks have an implicit rule of publishing in moderation, but the case of Tik Tok is different. The ideal in this platform is to publish as often as necessary.
But without being too intrusive. What is recommended to be seen with continuity in FYP is to launch content and wait between 30 and 45 minutes before publishing the next content.
In addition, the most advisable time is to take advantage of midday hours such as 2 pm, 3 pm, 5 pm, and 8 pm. However, be sure to do a demographic study of your target audience and from there make decisions about schedules.
Partner with other content creators
The important thing when participating in a social network like Tik Tok is that your brand does not seem too corporate. The natural and spontaneous essence that characterizes the platform and is an excellent way to get visibility while promoting your products or services is to partner with other content creators who talk about your brand, and do it originally, who better than them to know what the followers like, they have achieved them by heart.
Tik Tok is a platform that is available in more than 150 countries, has managed to get more than one billion users and the data indicates that 20% of its users are between 25 and 44 years old, and 80% are between 16 and 34 years old. So yes, it is an ideal platform to include in your marketing plan.
