During this year, technological trends gained relevance in digital marketing strategies, and it is time to take a look at those that left their mark during these 365 days and those that we look forward to in 2023.
It is no secret that with the arrival of technologies such as deep learning and artificial intelligence, companies are using new strategies to generate impact among users and potential customers. But also, thanks to them, they are betting on empathy and closeness to the customer.
A quick walk through the trends of 2022…
Related to the above, during this year we have seen an accentuated focus on proximity and customer shopping experience. That is why technologies such as chatbots and contact centers represent the connection with the customer.
Answering their questions to recognize their expectations were just some of the methods to collect interesting data to generate new strategies.
As if that were not enough, the increase in online shopping has made generations that did not have access to technology learn a new way of shopping, which generated new experiences and an audience to serve.
Thanks to this, new shopping channels such as Instagram, Facebook, or Whatsapp; voice shopping, and others were seen. These alternatives, known as C-Commerce, played a fundamental role when it came to making purchases and answering questions or comments.
What will we see in 2023?
Proximity and connection with the user will be key factors in the generation of new strategies. That is why we will see influencer marketing, the expansion of new information channels (social networks), live broadcasts, and image searches.
In addition to the above, we will continue to see technologies such as augmented reality, neuromarketing, and big data.
Undoubtedly, this results in the importance of information security, which is why cybersecurity will continue to be promoted to prevent information leaks and scams on the web.
And you, are you ready to connect with your customer?
