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Augmented Reality in marketing

Augmented Reality, Marketing, mercadeo, Realidad Aumentada, technology, tecnología

{:en}Not so long ago, the idea of experiencing Augmented Reality was a futuristic vision of which we all dreamed. However, that time has come and we are increasingly immersed in it without even realizing it. Today, many brands are beginning to…

Augmented Reality – Is it an effective strategy?

filtros, Marca, Marketing, Marketing Digital, mercadeo, publico, RA, Realidad Aumentada

{:en}The Boom of Augmented Reality filters have undermined not only the accounts of developers or curious fans of social networks that create their own to interact with their followers; Nowadays it has become a powerful marketing tool that allows companies to…

Virtual Reality vs. Augmented Reality, do you know the difference?

Realidad Aumentada, Realidad Virtual, tecnología

{:en}Although augmented reality and virtual reality are very similar, we should not confuse them. Both technologies have advanced a lot of time to this part and surely will continue to do so in the years to come. If you do not…

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