Marketing Archives

Marketing and memories

consumer, Marketing, memories, strategies

Marketing and memories are increasingly closely related. One of the reasons is that memory plays an important factor in the consumer’s purchase decision. Childhood plays a fundamental factor, since consumers will remember with more force those brands that take them back…

Augmented Reality – Do’s and Dont’s? – Part I

Facebook, filters, filtros, filtros AR, Instagram, Marketing, negocios, plan de negocio, promocional

{:en}We have previously talked about AR filters, the boom it has caused worldwide, the advantages and disadvantages at the marketing level and a little more. However, you must take into account the policies and conditions when making and publishing an augmented…

Augmented Reality – Is it an effective strategy?

filtros, Marca, Marketing, Marketing Digital, mercadeo, publico, RA, Realidad Aumentada

{:en}The Boom of Augmented Reality filters have undermined not only the accounts of developers or curious fans of social networks that create their own to interact with their followers; Nowadays it has become a powerful marketing tool that allows companies to…

Sensory Marketing “The power of the senses”

campaña, Marketing, Marketing Digital, marketing sensorial, mercadeo, Web

{:es}Desde el principio de los tiempos el marketing ha formado parte de la vida del ser humano. Pero hoy, más que nunca, todos quieren saber sobre marketing y hacer marketing. Sin embargo, el mundo de la mercadotecnia es más grande de…

Audiobranding, the latest marketing trend.

audiobranding, Branding, Marca, Marketing, Marketing Digital

{:en}Audiobranding is one of the latest trends in sensory marketing that will help your company generate recall in your target audience.{:}{:es}El audiobranding es una de las últimas tendencias en el marketing sensorial que ayudarán a tu empresa a generar recordación en…

7 Keys for Content Marketing

clientes, contenido, fidelizar, Marketing, publico, target

{:en}The 7 Keys for content marketing, have been born as a fundamental foundation of Digital Marketing and focusing on them can be used to create solid and successful strategies. As we already know, the main objective of Content Marketing is to…

SEO and SEM Within a Digital Marketing strategy.

empresa, Marketing, mercadeo, Redes Sociales, SEM, SEO, Tendencias Tecnológicas

SEO comes from Search Engine Optimization, or what is the same, the optimization of search engines. So an SEO is a person who has the skills and knowledge to position a website in the first results of search engines such as…

Neuroscience at the service of marketing.

Branding, Marca, Marketing, mercadeo, negocio

{:en}Did you know that neuromarketing is the application of techniques from neuroscience to marketing? This has as its main objective to know and understand the levels of attention that people show to different stimuli and thus in this way try to…

Influencer and Marketing in Social Networks

Creatividad, emprendimiento, Innovación, Marketing, mercadeo, Millennials, Redes Sociales, Social Media

{:en}The word influencer means influencer, is a person, who has managed to stand out in digital channels, especially in social networks, such as Facebook or Instagram, as well as video platforms such as YouTube.{:}{:es}La palabra influencer significa influenciador, es una persona,…

Marketing Evolution

Evolución del Marketing, Marketing, Marketing Digital, SEM, SEO, tecnología

{:en}As time passes, the image of the brand becomes more important as a differentiator for the consumer. We can say that we went from the reign of the product to that of the brand. And in terms of marketing, we jump…

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