Marca Archives - We Build It

The magic behind Disney’s branding

Animation, Branding, Disney, empresa, Icon, icono, Innovación, Marca, Marketing, Posicionamiento, Walt Disney Company

Disney’s history dates back to 1923, when brothers Walt and Roy Disney founded the Disney Brothers Cartoon Studio. Since then, the brand has evolved and adapted to technological, cultural, and social changes to become one of the most recognized and beloved…

The success and failure of Riot Games’ rebranding

brand, Branding, Marca

Without a doubt, Riot Games presents itself as the major gamer-centric video game developer in the world. Titles such as Valorant, Legends of Runeterra, and the critically acclaimed League of Legends, have made it one of the most well-known and important…

The impact of Guerrilla Marketing

advertising, Btl, campaign, digital marketing, engagement, guerrilla, Marca, Marketing, marketing de guerrilla, Posicionamiento, publicidad, Social Media, trends

In the modern world in which we live, it is not surprising that we interact on a normal and daily basis with hundreds and hundreds of advertisements that incite us or even suggest us to consume, buy or make use of…

Augmented Reality – Is it an effective strategy?

filtros, Marca, Marketing, Marketing Digital, mercadeo, publico, RA, Realidad Aumentada

{:en}The Boom of Augmented Reality filters have undermined not only the accounts of developers or curious fans of social networks that create their own to interact with their followers; Nowadays it has become a powerful marketing tool that allows companies to…

The corporate color does matter!

color corporativo, design, diseño, imagen, Marca

{:en}Many studies have shown how color can influence a person’s decisions, so we must be careful when choosing the color that represents our products or services in front of our potential customers. {:}{:es}Muchos estudios han demostrado cómo el color puede influir…

Audiobranding, the latest marketing trend.

audiobranding, Branding, Marca, Marketing, Marketing Digital

{:en}Audiobranding is one of the latest trends in sensory marketing that will help your company generate recall in your target audience.{:}{:es}El audiobranding es una de las últimas tendencias en el marketing sensorial que ayudarán a tu empresa a generar recordación en…

Neuroscience at the service of marketing.

Branding, Marca, Marketing, mercadeo, negocio

{:en}Did you know that neuromarketing is the application of techniques from neuroscience to marketing? This has as its main objective to know and understand the levels of attention that people show to different stimuli and thus in this way try to…

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