Having a small business doesn’t mean looking small. Today’s customers trust brands that look professional, consistent, and memorable—even if you’re running things from your home office. Here’s the best part: you don’t need a massive marketing budget to make your business…
The new year brings fresh opportunities, and for many businesses, one of the most important is revamping their online presence (especially if your website or app is older than my grandma and hasn’t seen an update in years). Why? Because an…
Since 1999, the Pantone Color Institute has sparked conversations around color, engaging the design community and color enthusiasts worldwide. “This announcement is significant, as it influences design trends globally, inspiring professionals and consumers alike to integrate color into their work and…
Christmas is a time for joy, festivities, and… Santa hats on logos? (Dear Lord, give me strength.) In recent years, small and medium-sized business owners have been insistent on giving their logos a festive makeover, “so people see we’re in the…
Horror Phrases You Should NEVER Say to Your Graphic Designer Unless you want them to become your worst nightmare Do you want your graphic project to be a complete disaster? Want to scare off the most talented designers we have at…
Have you ever wondered how to create a logo that doesn’t make you cringe from how bad it is? (Like the embarrassment you felt when your ex took you to eat “Hotdogs” while you were dressed up fancy). A logo is…
