Super Bowl 2021, which is one of the most important sporting events of the year, is also a benchmark for advertisers. The commercials that are broadcast are among the most expensive in the United States and the world. But without a doubt, big brands show the predictions for the current year.
In this sense, the surprises in the Super Bowl were seen every year. Despite the global pandemic crisis, advertisers were not far behind. However, Budweiser, one of the most important, was not present.
Let’s talk about what interests us much though they would see people in masks in the commercials, it was not like that. The allusion to the Coronavirus was minimal, which shows that beyond the sanitary rules, the main protagonist was absent.
Here’s what you want to know …
The protagonists in this year’s Super Bowl commercials were humor and nostalgia.
Brands like Jeep took a risk for a political and emotional announcement, where he made it clear that no matter who you believe or who you are, it is the union that must prevail. On the other hand, Doritos and Amazon showed humor, during the crisis.
Finally, the US delivery chain DoorDash played with the memory and nostalgia of millennials, with a commercial, where the characters from Sesame Street are seen.
In conclusion, despite the absence of biosecurity measures and awareness about the Coronavirus in commercials. The Super Bowl ads made it clear that sentiments will play a major factor in advertising strategies this year, as it was expected.
Other notes of interest …
- Ads cost $ 5.5 million for every 30 seconds.
- It is the first time in 37 years that Budweiser has been absent as an advertiser.
- 7,500 health workers were invited by the NFL to watch the final, thanking them for their valuable work.
