In this technological era, we compete every day with different brands and companies in the same field to attract the attention of users and turn them into potential customers. But many times we fail in the attempt, and we cannot capture them through social networks. Do you want to know the secret?
We just have to apply an ‘Emotional Marketing’ strategy.
Customers have stopped buying only products and services, now they prefer to buy experiences and emotions. Now, the most important thing will be the idea behind your product or service, and you should focus on its benefits and not its characteristics.
For this, the ideal is to apply ‘Storytelling’, which is basically to tell a story.
You should do it naturally, that sounds attractive but simple and personal. You must start with a catchphrase, then tell the ideal story for your product or service, and end with a lesson or moral.
How does it work?
- Storytelling helps you to become the mirror of your clients. If they are reflected in your stories, they will probably become a potential customer.
- This type of content helps you to humanize the brand, clicking with the customer more emotionally through the stories and leaving aside the exclusive sales content to empathize with the user.
- Through storytelling, you will also be able to retain your customers, generating trust through the stories told, which will also help you show what differentiates you from the rest and will help you consolidate your community.
Without a doubt, the important thing will be to create experiences beyond looking for a sale. Do you dare to seek this change?
