Sensory Marketing “The power of the senses”

Since the beginning of time, marketing has been part of human life. But today, more than ever, everyone wants to know about marketing and marketing. However, the world of marketing is bigger than we think and that is, each of the branches of marketing is infinite but today we will focus on ‘’ Sensory Marketing. ’’

This is the type of marketing that works through the senses, thereby seeking to improve the consumer’s shopping experience through sensory stimulation. This type of marketing is striking because in this way the purchase decision is influenced and the objectives of a brand are promoted through the emotions of the consumer.

We well know that emotions move human beings, and that is why sensory marketing relies not on the rational but on the emotional side to sell a product or service. Big brands like Mc Donalds and Dunkin Donuts have been participants in this resource that at the time helped them increase sales.

Another of the advantages of this type of marketing according to a study carried out at the University of Seville are: “increasing efficiency in communication, maximizing the shopping experience of consumers, improving the image of the brand by adding value, keeping customers loyal and capturing consumer attention ”.

Also to implement sensory marketing, it is necessary to create an emotional connection with the consumer, in this way the possibilities of return of that customer will be much higher, including the sense of smell will be paramount for brands that sell food or restaurants. The sounds are fundamental, a song will always be remembered, or you are going to tell me that the Mc Donalds song ‘Im loving it!’ Does not resound in your head. Incorporating touch and letting a sample of how the product feels touch is a guaranteed sale, it allows the customer to see the quality and they will feel satisfied because they know what they are wearing. Last but not least, everything enters through the eyes! And it is that something pleasing to the eye will always be satisfactory, playing with the colors and the design of a product or service will be a guaranteed success.

So what are you waiting for to include Sensory Marketing in your next campaign?