For sure you have had the idea of starting your own business and you have evaluated which is the best way that suits you. So if you are one of those people who like to work freelance, you own your time and you have some knowledge or services that you would like to share with your clients, creating a personal brand can be the right way to make your name your personal brand, standing out in your sector and attracting more clients.
But how do you build a personal brand? How do you position your name and get people talking about you?
In this post we will give you 4 tips to take into account when creating your own personal brand and that can make a difference in your venture.
Find your value proposition:
One of the most important details when it comes to entrepreneurship, whether in any sector, is to get your value proposition, what makes you unique and why your potential customers would choose you. Think about the things that make your business special and what makes your brand different from the competition.
So far so good, but since we are talking about personal branding, it is essential that you look a little further back and evaluate what are the characteristics that identify you, what are your hobbies or interests, from a general point of view, and see which are important to highlight when defining your brand, because thanks to them you are who you are.
Learn to position yourself:
Today almost everyone uses social networks and your brand will need time and dedication to achieve a positioning in the digital arena. However, the first thing you should think about which of all digital platforms is the ideal to publicize your business, study well how it works and take advantage of each functionality.
This evaluation should not only be focused on which platform you can find your potential customers, but one where you also feel comfortable creating content so that it does not feel forced and you can connect with your followers easily.
At this level, the important thing is that in your networks you can show your style, your brand, what you are passionate about and what connects you with your followers. Here empathy and authenticity are very important.
Create a profitable revenue model:
You already know the sector where you will include your business, now stop for a minute and think about what things you can do around this theme. You can create a whole line of things that can generate income, videos, podcasts, infoproducts, conferences, workshops, seminars, training, consulting, coaching, private classes, events.
In short, there are endless possibilities to which you can dedicate yourself and that undoubtedly, will leave many profits, set prices, and gradually incorporate material, you will be able to evaluate which one best suits you and your potential customers.
At this point it does not matter how big your business is, what sector it is in or what your specialty is, the most important thing is to be yourself, be consistent with your personal brand image and be clear with your value proposition.
Networking is very important:
Whether in the digital or physical world, to position your personal brand and make yourself known there is an essential element that you cannot forget, nor leave aside and that is networking. Connect with those people who are in your niche market represents an action of high value for the future of your business, establish contacts, meet people, engage in conversations or exchange some kind of opinions, knowledge or material can be the great differentiator to create a successful personal brand; so forget the penalty, participate in any event that crosses the road and meet people, if they are not in your niche does not matter, they could recommend you to someone else, the important thing is that they know about you.
Last but not least, do not forget to be patient and persevering, it may take you a few months to see results, but once it starts to evolve it will do so without stopping, work hard and you will get that successful personal brand that you have thought so much about creating.
