Gray and yellow Pantone are the colors of 2021. We know the importance of color in the world of marketing and branding.
In the consumer, it is the thermometer of sensations and perceptions that it can generate.
Year after year, we look forward to the announcement of the “Color of the Year” announced by Pantone and although the announcement was made in the first days of December.
We have decided to start the year with this article. That you know what the impact of the colors selected by Pantone, is and what is considered to be the impact it causes on the consumer.
Feelings on the surface …
That is why Pantone announces yellow and gray as the trend colors for this year, the gray tone 17-5104 and the 13-0647 the yellow called illuminator.
According to Pantone, these colors represent “the marriage of color that conveys a message of strength and hope.”
After a year full of emotions, the link with the feelings and the consequences of Coronavirus, something related to this is to be expected.
From there, designers and marketers prepare to hit the target with the necessary strategies and the use of color to capture the attention of the end consumer.
This year, feelings are expected to continue to surface in a post-pandemic, time where the hopeful message will be key in the strategy.
Yellow and gray hope …
Pantone’s gray and yellow have chosen this color for its functionality and that, despite being quite different, they work well together to achieve excellent results.
Pantone, is trending these light colors thanks to the “promise of something sunny and friendly”. Which works perfectly after humanity has been locked up in their homes for long months.
This results in the consumer keeping hope and joy alive. It gives rise to companies to take momentum and create campaigns where hope, strength, and enthusiasm play a primary role. Practical and solid colors that transmit warmth and closeness.
