Marketing and memories are increasingly closely related. One of the reasons is that memory plays an important factor in the consumer’s purchase decision.
Childhood plays a fundamental factor, since consumers will remember with more force those brands that take them back to their infancy.
Memories take you to moments, situations, smells, flavors, and much more. When you think of your mother’s food or perhaps that brand of chocolate drink that you have not seen anymore.
In this sense, we can realize that the key is in those memories that move you or take you to a specific moment.
And this is how lovemarks work. That term that everybody wants to be part of. Where consumers not only love the brand for what they are, but are also loyal and carry that brand from generation to generation, and that is, sure you go to the same team as your parents and of which your grandfather is also a fan.
With this, we realize that consumers take ownership of brands, make them part of their lives, and remain in their memory for a long time.
The key is in memory …
One of the latest studies carried out by the International Journal of Business Innovation and Research has determined that engagement and brand recognition are related to elements of memory.
This is one of the key elements, to reach millennials. Whereas a result of the different scenarios they have had to go through, they always appeal to childhood memories where they activate memories or the zone of happiness.
Strategies through memory…
At the same time, this will be one of the strategies that may be seen more strongly during the next year, due to the difficult moment that we lived in this year worldwide. Where memories and longings will be the key triggers for the user’s purchase decision.
Therefore, the strategy will be to create in the consumer that bond that makes him remember his childhood or some good moment in his life. In this way, it will buy or acquire again that good that activates a memory of well-being and happiness.
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