The 7 Keys for content marketing, have been born as a fundamental foundation of Digital Marketing and focusing on them can be used to create solid and successful strategies. As we already know, the main objective of Content Marketing is to create relevant and attractive content for our target audiences and users and thus generate strong connections that foster a lasting relationship with our users.
The 7 Keys for Content Marketing will help you create an effective strategy to capture the attention of your brand followers, if you still do not have much idea of what it is, check the list below and apply them in the Next strategy for you to see if it works.
- Quality: Whenever we publish something on our platforms we must seek to leave a positive memory in the user and to achieve this we must think that our message must be displayed correctly on different screens in order to improve the reader experience. In addition, we must think that the higher quality it is easier to achieve the positioning of your profile whatever the platform. With the C of Quality we seek to leave our own mark, to create awareness about the issues that matter to us, and as if that were not enough, to entertain.
- Quantity: You should also ask yourself what is the need for information from your users, it is important to maintain the continuity of your posts, because it is so bad to publish in excess, as to make sporadic publications. The idea is to keep remembrance in your audience, without becoming egocentric. Evaluate what is the appropriate amount for the platforms you use and build your plan based on these recommendations.
- Shareable: Make innovative content, so attractive and relevant that it is irresistible for your users and wish to share it with someone else. Keep in mind that the visual content is more likely to be shared, so become an ally of the videos and stunning photos, polls how your followers behave and little by little you will find the perfect formula.
- Connect: Generate engagement is the best way to create a good experience with your customers and achieve loyalty, so publish content that is useful and where your users feel identified, generates conversation and provides a channel to communicate with them. Remember that it is not always talking about you and your products, the idea is to publish content related to your sector that can engage and educate.
- Creativity: Your new mission is to create content that impacts. Work on your creativity, use different types of content and dare to surprise, the important thing is to think about the versatility that the internet offers us and that your content can be adapted to any format. Use videos, photos, music and fonts that stand out.
- Constancy: Any marketing strategy that you perform gives results in the medium or long term, so you must be constant in your activities and you will soon see that everything starts to take shape. We recommend you make a publication calendar, keep a regular schedule; for this you can be guided by the statistics of each platform and see when your followers are more active and take advantage of those hours to make your publications.
- Quantifiable: To finish, if in marketing you can not measure your strategy then it is useless, to know if your new strategy is working, use the google analytics or the ones provided by each Social Network that you use for your brand and thus you will be able to adjust your strategy and giving value to those publications that work best.
I hope that this guide can help you create content that connects you with your followers and loyalty to your users.{:}{:es}Las 7 C’s del marketing digital, han nacido como un fundamento primordial del Marketing de Contenidos y enfocándote en ellas podrán servirte para crear estrategias sólidas y exitosas. Como ya sabemos el objetivo principal del Marketing de Contenidos es crear contenido relevante y atractivo para nuestros públicos objetivos y usuarios y así generar conexiones fuertes que fomenten una relación duradera con nuestros usuarios.
