Did you know that neuromarketing is the application of techniques from neuroscience to marketing? This has as its main objective to know and understand the levels of attention that people show to different stimuli and thus in this way try to explain the behavior of people from their neuronal activity. Neuromarketing seeks to understand what it is that people like With the use of these techniques it is about finding the efficiency in the decisions of the consumers when choosing what they consume, it is about finding out which stimuli people pay more attention to and which ones do not, directly influencing the behavior of the consumers. In this sense, what is being treated in this sense is to understand more and better people. These stimuli are studied and analyzed to later include advertising strategies, prices, branding, product positioning, and sales channels. Neuromarketing is present in our day to day and sometimes goes unnoticed, here I mention some examples: Prices finished at 0.99: This is because it gives us the feeling that they are cheaper. Deep down we know that it is the same and we directly round it, but visually $ 9.99 is not the same as $ 10. A cent is the cause of many times more sales are achieved. The positioning of the product: You only see the most expensive! This is also characteristic, the most expensive they usually place in specific places, almost always located at eye level, while the cheapest are very high or you have to bend over to take them. Another great example is the olfactory perception: Perfume shops always smell good, right? This is not because they have broken a perfume, it is because when entering we must perceive that the smell of the store is fresh, clean. Who would buy a perfume in a perfume shop that does not smell fresh and clean? What would you think if you did not smell perfumery superbly? Well our brain would tell us that if the store does not smell fresh its perfumes will not smell good. The advantage of neuromarketing is that it gives measurable data to those responsible for marketing and advertising when analyzing the purchasing patterns and habits of consumer behavior, knowing what type of stimuli impact more on people, that is, which are more effective and know the weight of unconscious factors in purchasing decisions. This approach to the consumer also serves to apply an optimal branding strategy, associating the brand with the values most appreciated by consumers and, above all, exploring the most effective ways to achieve it.
