The word influencer means influencer, is a person, who has managed to stand out in digital channels, especially in social networks, such as Facebook or Instagram, as well as video platforms such as YouTube.

Currently in the area of ​​marketing has increased the use of influencers because it is the fastest and most effective method for acquiring customers and more cash according to the low cost it represents for large companies.

The great advantages of using this method is that you can reach large audiences, increase your influence on social networks and attract new customers that translates into growth opportunities for a particular brand.

When choosing who will represent your brand is important to locate an influencer that fits with the values, objectives and goals that we want to convey to our market and how we want to associate our brand.

What is sought with the figure of an influencer is to bring value, creativity, a closer contact and great great power of attraction and convincing in the networks in social platforms, therefore we must let the influencer express his ideas and opinions and let him be himself.

There are several things that influencer can do for a brand:

  1. They humanize the brand, since they give a visible face to your audience.
  2. They are the connectors, since they can help you build new relationships within new audiences.
  3. They can be creators of promotional content for the brand and that content is closer to the audience of the same.
  4. They are responsible for spreading the word within your market or audience in a more authentic way.
  5. They are born reporters since you can use them to cover an event and document in photos or videos that can be used in networks, this tactic gives consumers real people they can trust and learn from any brand.

What we can conclude as the most important points in campaigns with influencers is to generate conversation, create original content and get engagement with the community.