The term Pitch is relatively new. As you can imagine, this must be as attractive as possible to capture attention from the first second.

The pitch is a presentation that is made so that a possible investor, consider the option of investing in your company or doing business together, and it is widely used in the world of entrepreneurship to present your business idea to incubators, fundraising events or even to find partners or collaborators in a defined time and space.

Clarified the concept, we would like to give you an idea how is the structure of a pitch, or what should contain to be more effective at the time of presenting it to the panel that is of your interest (whether possible partners, investors, incubators, accelerators, etc.).

For your pitch to have a high impact before your audience it should have the following structure:

  • What do you sell? Describe your product or services, mention its characteristics and above all what needs it satisfies.
  • Who do you sell it to? Explain what your market is, mention your final customer.
  • Who is your competition? Identify your competitors and your competitive advantages against them.
  • How do you sell it? How is your business model, try to explain all the model, suppliers, distributors, sales, etc.
  • Who is behind the business? How is the team that accompanies you in the project, what are your strengths as a team, what each member is dedicated to?
  • Closing. Concludes with force and strikingly, the Pitch must encourage investment

Our advice when making your Pitch

  1. The pitch should not exceed 10 minutes in length to prevent your investors from being interested in your speech, which would be approximately 5 to 8 slides.
  2. You must have a reduced version, which is called “Elevator Pitch” of 3 minutes. Do this exercise, it will help you to identify the differential of your business.
  3. All the presentation of slides and the document that you will give them at the end of your speech, must have a unique and coherent design, use the corporate image of your company and the same source in both materials, you can accompany it with an executive summary.
  4. Rehearse your speech as many times as necessary and make it flow. Your speech should use a natural vocabulary, do not overdo the technicalities.
  5. Strive to speak correctly in public. Investors are more than accustomed to hearing speeches, differ from the first second and you will triumph.
  6. Prepare yourself for the possible questions that you can ask yourself, in this way you will not go unprepared and you will avoid staying blank.
  7. Do not lie, if you do not know any data or some figure, it is better to be honest to be labeled as a liar, because this could harm your future projects.

You already know what a pitch is, what its structure is, what it is for and other tips that can help you carry it out. If you have a business idea or a startup that needs to grow or seek support, what do you expect to launch into the adventure?

Godspeed!