Graphic design and graphic design professionals are constantly changing and evolving. Every year, at this time, this becomes much more evident. When one year’s course has not yet ended and there is already talk in the media about the trends that will govern the next, you know that there is no chance of resting on your laurels. Without constant learning and updating, it is very easy to fall behind and die in the obsolete.
In the year 2021, we talked about the styles that would become trends in the year that is about to end. By recapping we can see fulfilled predictions about the use of simplified logo design, minimalist design, 3D illustrations, parametric patterns, and ubiquitous emojis. So, if we want to be in vogue with what may be coming next year, watch out for the following.
What are the upcoming trends for 2023?
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Photography-Based branding
Photography is an important part of the design and it is important to use those that fit the message you are trying to communicate. In the past, designers used to settle for flat, lifeless images related to the subject matter. But now, more and more creatives are developing original ways to use or intervene in photographs to achieve fun and eye-catching results.
Source: Delio
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Mysticism
The interest in spirituality and mysticism has always existed, but it is gaining a growing audience. Drawing on symbolism, astrology, divination, sacred geometry, and art deco, this style of mysterious nature has gained popularity among young audiences.
Source: Kimberly Coles
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Inclusive visuals
It is about showing humanity and its diversity in many contexts, including people of all backgrounds, cultures, and abilities. The real world around us with human beings with whom we can identify and connect.
Source: Satish Gangaiah
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3D elements
As we move further into the Metaverse, 3D graphics will continue to emerge as a strong trend.
Given the advances in design technology that make high-quality renderings easier than ever to produce and combined with the growing desire for highly immersive product experiences, you can expect everything from logos, icons, typography, and more to reach viewers like never before.
Source: Peter Tarka
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Motion graphics
For a long time, static images or images with a slight illusion of motion were the most common method of conveying a message in advertising media. Today, technology and advances in design and animation make it possible to create high-quality moving images for indoor and outdoor advertising. An almost magical way to attract the viewer’s attention.
Source: Ramy Wafaa
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Retro aesthetics and nostalgia
After the difficult times, the world has gone through following a global pandemic, it is normal to want to return to simpler times that we remember fondly. That’s why for next year it will be common to see a revival of the aesthetics of the ’70s, ’80s, and ’90s; linear, caricatured and colorful figures adapted to new times and contemporary media.
Source: Pavlov Visuals