The world of graphic design is advancing by leaps and bounds and artificial intelligence has arrived to revolutionize our lives and in many cases make some tasks easier.
It’s not news that these technological tools have come to stay and even become part of our daily lives and even get involved in the creative processes, so today we are going to talk about how artificial intelligence has crept into the graphic design processes.
And the fact is that today there are many tools that not only support graphic designers but can even do their job with just a few guidelines. However, the intention is not to get rid of designers, because the final decision on the approval of the design will always be on the human side, and it is obvious that we will always need someone with the necessary knowledge to start the creative process and give guidelines to AI platforms.
Artificial intelligence software can recognize different figures, patterns, colors, and typographies, and together with the information provided by the user, it can use the data to create multiple new designs, but it doesn’t stop there, if we incorporate machine learning tools, this learning capacity of the software provides the opportunity to predict future behaviors, optimizing the processes even more.
But how is this evident in digital design and what are the implications?
It’s not very obvious, and our resistance to change may not allow us to see it clearly, but having a tool that can capture user behavior and create designs that become a whole experience can be invaluable for brands that strive every day to connect with their customers across a variety of platforms, both physical and digital.
Once we know what our customers expect from us, we will be in a better strategic position to deliver the most appropriate content to achieve the expected conversions and interactions.
In short, we should not see AI applied to graphic design as a threat, but on the contrary, as an opportunity to maximize our creativity and improve our services, relying on innovation and, above all, with the approach that we always seek to provide a better experience to our customers.
