Many Venezuelans think that it can not be undertaken in the country due to the inhospitable conditions in which it is currently. However, and despite how difficult it may seem, many others are positively committed to the country’s growth and we are confident that undertaking in Venezuela can have thousands of benefits for employers and workers.
As an entrepreneur you must be willing to face challenges, solve your problems and manage your company to success acting proactively, observing your environment, locating market needs, developing strategies and executing them to find opportunities in the crisis.
Currently, new jobs are a bit scarce, and more for young professionals; so taking into account that the Venezuelan population is mostly young, this gives a boost to the economic dynamics since there are more people in productive capacity and in generating business.
In addition, new professionals consider that they should take advantage of their economic freedom in order to achieve goals different from those of previous generations. And these, are those who are not satisfied with enumerating the bad of this situation, but seek to put into practice their knowledge and ideas for a better future. This is why it is not unreasonable to trust that materializing your business will be the beginning of economic stability.
The successful companies in the country make sure they study their environment, competitors and customers very well in order to meet their needs and develop offers based on their requirements. These companies also make sure to choose the right segment of the market, which is very important; Studies of the consulting firm McKinsey & Company show that 80% of the success of a company is determined by choosing the right segment to compete, as well as identifying your target and investing in advertising for your business and achieving positioning in the desired market.
