Minimalism has been around for as long as design itself, it is not something new, and it follows us wherever we go for its classic style, which almost always works.
This trend emerged in New York in the 1960s, becoming an important artistic movement in the country, as it is a concept dedicated to eliminating excesses and strategically placing the most important elements. The result of this is usually a relaxing but powerful design as it is simplified to convey a good message without much effort to the interpreter.
It should be noted that minimalism can be found in all forms of art, from architecture to fashion and especially logo design.
Although it may seem very simple at first, achieving excellence in minimalist style requires great skill, as it requires artists, designers and architects to break things down and analyze their essential elements, using simple ways to produce a harmonious and above all, attractive work.
To achieve this harmony and get the most out of the design, be it small or large, we must make sure we use the correct elements. Color, design, space, graphics and typography play an extremely important role in this style.
The choice of color is strategic, and the number of colors used should be kept to a minimum. Options such as black, gray and white are the most powerful and allow to transmit a greater impact. However, all colors are accepted if used correctly, although colors with higher contrast are often used together; This is why most designers choose bold and bright primary colors at their focal point.
It is very common to find this trend in open spaces, in sculptures, paintings, and of course, in logos that seek a simple, clean and direct brand image. Taking into account that what is essential is what is necessary; the rest is left over.
The intention is to transmit a lot with very little, to find complexity in the simple. That is precisely the most difficult thing to achieve, an art that is reached after discarding many elements that you would have used at another time.
This trend will never go out of style, as simplicity makes minimalism easy to incorporate into many styles and many trends. And over time, it will continue to dominate many apps and logos. It will evolve and change like all trends, but the roots will remain to remain a classic and classy style.
