E-Commerce will be the protagonists of 2021. We well know that with Covid-19 the rise of electronic commerce was evolving. Thanks to this, many large and small companies have decided to jump into digital transformation.
At this time, studies are already beginning to reveal that users prefer to make virtual purchases through E-Commerce than to go to a store, according to an article by PuroMarqueking.
That is why we will see more strongly that technological resources in companies will represent a greater investment. The trends are clear and E-Commerce is already part of the present.
Some of the trends in E-Commerce for 2021 are already visible and clearly, the greatest effort is required by retailers and small companies, since Amazon and others like Alibaba are the biggest competitors.
However, there’s for everyone and these are some of the trends that, without a doubt, you should use:
Optimize your electronic store…
Although it is enough to have an E-Commerce, that is not everything. When we talk about optimization, we refer to the shopping experience that you offer the user. A pleasant interface design, photos of the product, and simplicity in the purchase process are essential to attract the consumer.
Implementation of the Pick-up or Pick & Collect…
This is an effective combination when it comes to continuing to give prominence to your physical space. In this case, the consumer only asks or selects what he wants on the web and collects quickly and without much effort in-store.
The use of the mobile or cell phone is the key in the strategy:
The use of the cell phone is imminent. Most of the users make their purchases through their cell phones. That is why providing a platform that adapts to mobiles is essential. On the other hand, the creation of a mobile application will also be an effective strategy to provide reliability, simplicity, and speed to the end consumer.
Shoppable Content…
A trend that is becoming strong this year, it will be even stronger in 2021, and it is nothing more than taking care of the product or service you offer. What do we mean by this? Well, What do you present? And how do you present it? Content that leads you to buy it that speaks for itself.
These are just some of the trends in E-Commerce for 2021, important to take them into account so that they are an important part of your digital transformation.
