E-Commerce and social networks – A good relationship?

To this day, we see how E-Commerce is part of our daily environment, and social networks are a fundamental part of that accompaniment, without a doubt, they have become the showcase of a product or service.

Social networks, in addition to being a showcase, are capable of generating feelings with the client, that is where engagement comes into play, where loyalty is created with the product or service, making it clear that sometimes, service-user relationships can become stormy. This is where the shopping experience and customer service play a fundamental role, in such a competitive market, just do a “search” and find another account that has a similar service or product.

Is the use of social networks important in my E-Commerce?

Of course, social networks have become the appropriate advertising and marketing strategy to accompany your E-Commerce, as we have discussed in previous articles, large and small companies have seen the need to make a transformation in your business model and take a leap into digital transformation.

Where E-Commerce takes on greater prominence, especially due to the social context that exists at this time, thanks to this, companies use technology to create a space where people stay safe without having to leave home.

In this way, the use of social networks becomes the perfect relationship to advertise and market a product or service, make the company’s value proposition clear and also, they are an immensely wide window where you can give the necessary impulse to achieve success or dropping your brand, since, in this case, the user is much more demanding when purchasing a product or service. It is essential as mentioned in previous lines, the role of customer service and the shopping experience.

What social networks should I use to publicize my E-Commerce?

The most used platforms for E-Commerce are the ones that we know the most: Instagram, Facebook, Twitter and YouTube because of the impact it has worldwide, and also, because they have infinite tools to make a catalog of your product or service.

However, in the end it will depend on what the company offers, each one is different and the strategies are different for each one, that is why we recommend that you always go hand in hand with an expert, they will know how to guide you on the most appropriate path . If you have any questions, contact us, we can help you.