Many times, when we talk with experts in digital marketing, we come across various concepts that are unknown to many and that make it difficult for us to fully understand a marketing strategy or worse, its results.
Therefore, in this article, we will give you a small glossary that will allow you to enter the world of internet marketing and that would help you interpret the impact that digital marketing can have on your business.
What are those concepts?
SEO positioning: what does it mean? For its acronym in English, it is the acronym for Search Engine Optimization, and refers to the work carried out both inside a website and outside it to achieve a web page position in search engines and thus make it easier for potential clients to access your products or services.
SEM positioning: what does it mean? For its acronym in English, it is the acronym for Search Engine Marketing, and refers to paid advertising in search engines (especially in Google) that allows you to get advertising spaces that increase visibility and traffic to your website.
Organic Growth: When we talk about organic growth, we refer to the increase in sales, customers, followers, or activity of your business obtained naturally, without third parties or advertising involved.
Inorganic Growth: It is the one that is generated through advertising, mergers, or acquisitions that is, it is the client, follower, or sale that comes through investments made to attract them.
Keyword: Keywords are used throughout the digital universe and are important for the algorithms of internet platforms to help us show ourselves more specifically to our potential customers. In this way, the applications detect the searches and tastes of your potential clients and show them your organic publications and advertising campaigns since they consider them related to your brand.
Algorithm: This is nothing more than a set of rules with which digital platforms are programmed, which serve to decipher the route and tastes that a person has and their behavior on the internet to show them those ads that are more akin to their pleasures. In the case of marketing as such, it also influences the number of publications we make and what we invest in inorganic growth, since some platforms may consider us influencers or content creators and give us greater visibility.
CTR: This concept refers by its acronym in English to Click-Through Rate and deals with the number of times a certain inorganic ad, a web page, or a call to action has been seen on a landing page and conversion has been made or click on them. In this way, you can determine its effectiveness according to Google, a CTR begins to be ideal when it exceeds 1%, however when the ad does not have a display that percentage should rise to 2%, while if the ads are dynamic they should exceed the 5%.
Email marketing: It is carrying out marketing and advertising actions through a mass email platform. In this way, you can carry out personalized marketing by connecting it with your e-commerce or use your customer database to send useful information to your customers and potential customers. These actions help create remembrance and greater visibility for your brand, as well as incentivize recipients to convert.
You are now ready to start your first digital marketing actions, so go for it.
