We all know that the topic in vogue is COVID-19, a pandemic that has paralyzed the world in a matter of weeks, and that is, there are many factors that have brought up the Coronavirus, which has affected thousands of people. And that has left home great world powers.
But now we ask ourselves: What is happening to all the people and companies worldwide? According to what we see in the various communication platforms, it is that in principle humanity seems to have gone crazy, the shelves in supermarkets have been empty, there is no food or medical supplies, the boom in toilet paper has marked a milestone within these weeks, hospitals collapse, people sing from their homes and much more. However, behind it there are various psychological factors that we will see in some articles later.
The COVID -19 that brought out all our sensibility, has brought great brands to innovate in advertising, giants such as McDonald’s, Burger King, Coca-Cola, Audi, Starbucks and many more, have pushed creativity to the limit making some slight changes to their logos to create awareness in people about the Coronavirus. Some sensitive to the cause think that it is only marketing and prepare to see who receives a Cannes, we do not know, from this side we can only applaud because they are still creating awareness in people.
Many companies have reinvented themselves so as not to do nothing, the hashtag #WorkFromHome has been used 9.5 million times and that clarifies that many companies use their resources to avoid being defeated by the pandemic, just by having access to The internet and work tools such as Zoom, Google Drive, Skype, WhatsApp, Slack and others have made life easier for many to go ahead with their projects, so take note of it and don’t be left behind.
Now, the phenomenon of digital content is massive, the amount of information circulating worldwide is overwhelming and the consumption of social platforms and streaming has risen to such levels that in Spain Netflix lowered the quality to avoid saturation of the systems. TikTok has increased the level of interaction to 27% compared to February and even the WHO is active in the social network of the moment to raise awareness among young people. Of course, we must clarify that not all the information that circulates is true, it is time to have prudence and intelligence to know how to discern and filter the information that you read; it is time to choose only reliable sources of information such as CNN, BBC or ABC, there are only some means that you can follow.
The entertainment world is not far behind, many artists have had to cancel events and much music festivals have been postponed worldwide. However, songwriters, DJs and producers have lent their social platforms to give free concerts, others have joined Twitch and other platforms where you can see paid content. The important thing is not to stay to one side, only wind to the ceiling.
Now, the unfortunate thing about the situation is that companies worldwide that do not have financial strength have had to close their doors until further notice and even dismiss people like the VIPs group, this thanks to the fact that the world economy is falling incessantly and the most Affected have been airlines, hotels and restaurants.
What we want to make clear in this article is that, despite all the technological innovations that exist today, in a matter of hours everything can change, today we see how a disease that has become a pandemic, has paralyzed us, has been a reason to call for reflection and try to see how prepared we are in a risky situation. Where many have known how to take advantage of the crisis and others, unfortunately not. At this moment we can only tell you #StayHome, take forecasts and keep busy, so you will avoid falling into unnecessary despair, help whoever you can and reach out to those you have forgotten.
