A few weeks ago we did not imagine that the world would be paralyzed by an illness, which today has claimed thousands of lives and is still reaching the peak of contagion in some countries. The social distancing of many has made others reflect, the confinement leads them to fall into despair.
But that is not all, the amount of information that emerges daily is abysmal, according to Omdia the consumption of digital information has increased by 50% and when the pandemic boom began, there were already 1.3 million articles on Covid-19 according to Chartbeat.
Thanks to this, a thousand and one theories have emerged about the contagion, the emergence theories about the pandemic, the home remedies to avoid contracting Covid, and thus, infinite topics about it, but what we know and are worrying is the speed of contagion of the disease.
But, let’s go back to what interests us, thanks to the Covid-19 and the people who have weeks at home, the world of information has turned upside down, streaming has grown by 12% and people take advantage of the moment to watch series and movies that had on their lists, also see the right time to see the classics and favorites again.
Social networks, the media and news portals have benefited, since they take advantage of this moment to strengthen their image, and it is also the moment where people spend more time consuming news in the midst of social distancing. It has shown that the information they consume the most is that which refers to Covid-19. It is also a good time to improve web positioning.
As for social networks, the boom in entertainment content is increasing, it is a time where influencers (the real ones) have the opportunity to create content that is not only recreational but also awareness-raising and where people share more information than usual. With the platforms themselves, growth on Instagram has been 46% in likes and on TikTok engagement has been 27%, according to the Puro Marketing website.
In this way we see how daily life is brought to digital, where not only the amount of content that we consume on a daily basis grows, but the real opportunities that are presented through “the crisis” such as access to webinars, digital courses and other tools that have arisen for personal growth. It only remains for everyone to take advantage of this moment in the best way. So what are you waiting for? It’s time to bring all your ideas to life.
