As we know, the search engine first collects the list of pages on the web and then orders it according to its algorithm, but what does it depend on that we appear first in Google?
There are certain influential factors in the positioning that, as the name suggests, make our website appear in one position or another in the pages of Google results.
Next we will explain 5 keys that you must take into account to achieve that positioning that you so desire and that your business takes off on the internet.
- Achieving good search engine positioning is not like making a wish and sitting down and waiting for it to happen.
Before generating content, it is important to carry out a previous keyword research and choose which keyword we are going to focus on, we must include that keyword (naturally) throughout the text and offer updated information on this term.
- It’s not just creating a website and “clients arrive alone”.
If your website has content of value for the user, Google will index the site before others that do not provide that type of content.
- It is not possible to remain still. You must be up to date with the updates.
If you constantly update your content, at least 2 or 3 times a week, you will have much more relevance in the search engines. The Google spider will get used to going through your site every day to index content. If there are no updates the robot will pass more and more later, until you stop being relevant to it.
- Quality content is not a nice accessory, it is as necessary as breathing.
If users share your content, it means that it’s interesting. This is one of the factors that Google and the search engines take into account to identify if the content is of value.
- Neither the links are dead, nor the SEO buried.
Before, the old SEO practices valued the amount of links that pointed to your site, what Google values is the quality of the link and that the link is contextualized, that is to say that it is a similar topic. For example, if you get a link from a university to your site, that is a quality link.
By following these steps, you will be able to appear in all the desired search engines.
