Nowadays, advertising on Social Networks is essential if we want to make ourselves known within a new audience and segmented according to their interests and demographic data. Now going from an organic strategy to an inorganic one and investing our money can be overwhelming if you are not clear about your goal. That is why I will give you a guide that will help you choose which is the best objective for your campaign.
Social media advertising platforms offer different types of advertising, but that does not mean that they all adapt to your business or the goal you want to achieve. The first thing you should identify is the business objective, whether you are looking for Recognition, Consideration or Conversion. Knowing this will help you establish what type of campaign you want to launch on your social networks.
If you are looking for the recognition you have two types of campaigns that you can use. The first is BRAND RECOGNITION, which will help you increase the projection of your business, brand or service among those people who according to their interests and Segmentation can be a potential customer for you.
The other option you have within this category is REACH, which will help you show your ad to as many people as possible within your target audience.
Now we will see the Consideration strategies that allow us to choose between many more objectives; pay attention.
TRAFFIC inorganic campaigns will help you attract people to any URL you want. Whether you want to position your website, a blog, your e-commerce, or an app.
While if you choose an INTERACTION objective, you will be able to reach only those people who are more likely to interact with your publication, you must be aware that with this objective you will only achieve likes, comments that share your publication or save it.
Another objective within the category of consideration is the INSTALLATION OF APPS that will help you send people who see your ad to the App Store or Google Play to download your app.
On the other hand, if you want to share videos about your business, you can choose a VIDEO PLAYBACK campaign objective, so your advertisements will only be shown, only to those people who are more likely to see them.
If your business needs to collect data from potential customers to carry out other sales strategies, you can create a GENERATION OF POTENTIAL CUSTOMERS campaign. That will allow you to obtain quick customer data through a contact form to include them in cold calls, bases of email marketing data, or any other strategy that helps you get a conversion.
The objective of MESSAGES will allow you to connect with people through various types of instant messaging, which will help you generate interest in your business with personalized attention.
Finally, we have those objectives that will generate a Conversion and within which you can find.
The objective of SALE BY CATALOG will help you to show your company’s products to generate sales from your social networks. While the objective of CONVERSIÓN seeks to encourage a potential customer to perform a specific action on your website such as registering, adding products to your shopping cart, downloading an app, among others.
To finish we have the objective of TRAFFIC in the business, which seeks to show your ad to the largest number of people who can travel to your business either because they live or work near it.
With this little guide, you can start to draw up your next marketing strategy and give your brand the projection it needs.
