Black Friday is one of the most expected dates of the year. Just a few days away, brands are already preparing their advertising strategies to increase sales and achieve the proposed objectives before the end of 2022.
In addition, this kicks off the shopping season par excellence ‘Christmas’, where new proposals hit the market and the competition to be the best is in sight.
Although it has been a difficult year for everyone, thanks to global inflation and the consequences left by the war between Russia and Ukraine. People are preparing for the end-of-year offers and although it seems that users are not willing to spend, the surprises may be others.
Surveys expect good results…
That’s right, this year online sales are expected to increase by 25% in Spain, according to Webloyalty. This symbolizes a positive impact for brands, which must now focus on generating effective strategies and achieving the impact they want.
At the same time, it is not new that after the impact of the pandemic, users feel more familiar with online shopping, so during Black Friday and Cyber Monday, this will not be a problem.
Tips to include in your strategy…
It doesn’t matter if you have an E-Commerce or a physical store or even both, the online presence will be the main channel to share the news about Black Friday and Cyber Monday. That’s why here are some tips to boost your sales.
-Use the words Black Friday and Cyber Monday in your copy, as well as add keywords that encourage buying. These words will be key to increasing your sales.
-Create ads that are only targeted to Black Friday, use tools such as Google Ads or Facebook Ads, and create conversion and retargeting campaigns to reach your audience.
-This season is the right time of year to run 100% sales-focused campaigns, create promotions and use offers to quickly capture the user’s attention. Getting ahead of dates will be crucial to generate interest.
-Use hashtags, stories, and promotional videos. In addition to including your presence on Reels and TikTok.
-Appealing to emotions will always be a plus. Take into account that many people take advantage of Black Friday to do their Christmas shopping, so you can focus your messages on end-of-year gifts.
Last but not least, stay loyal to organic publications and take care of the treatment of the message and the design to make a positive impact. These are just some tips you can use, put them into practice and enjoy Black Friday.
