Biometrics in E-Commerce is projected as the new tool integrated into the new business model that, without a doubt, continues to gain strength in the transformation of organizations.
At this point, we can already say that we are in a purely digital era, where the shopping experience goes from the physical to the virtual. Thanks to this, small and large companies have become involved in new learning and what E-Commerce or online stores deserve. Many, not only at the level of logistics, budgets, and scope but also in studying new strategies to reach the target audience.
One of the great efforts is to provide a great shopping experience to make the sale. And it is that, in an era where immediacy and simplicity are significant, it is easy for the user to get lost in the middle of the road.
What is biometrics and how can it help my virtual business?
Biometrics is a technology used for the recognition of the physical and unique features of a person. Today, we can find a biometric system even on our cell phones, where just by recognizing the fingerprint you can unlock your mobile.
That is just one example of the use of a tool such as biometrics allows you to create security, immediacy, and reliability in the user.
In the first place, it allows the user not to have to remember annoying passwords, or when registering on a website to access a purchase.
Just by placing the fingerprint or facial recognition, it gives you the immediacy to keep your future buyer hooked.
At the same time, it assures you that no one else will be able to enter the user’s account, and also you make it simple for the user because it will save a little more time.
In this way, you can make the shopping experience more enjoyable and immediate.
Amazon and biometrics …
Amazon is an example of how to use biometrics further and it has created ‘Made for you’ a tool that allows the buyer to access clothes made to measure.
You just have to take some photos and Amazon creates an avatar of you and generates the proof of the clothes in the virtual consumer. In this way, the person will see how their future piece adjusts to their body. At the same time, Amazon allows the consumer to place certain characteristics to facilitate the selection.
These are just a few examples of the future of E-Commerce, so get going and jump into the digital world.
