Not so long ago, the idea of experiencing Augmented Reality was a futuristic vision of which we all dreamed. However, that time has come and we are increasingly immersed in it without even realizing it. Today, many brands are beginning to experiment with Augmented Reality, integrating it into their marketing, advertising, and even sales strategies.
Many brands, even the most traditional ones have begun to offer their users experiences that allow them to connect with the brand while enjoying their electronic devices that every day are more involved in our daily activities, but how augmented reality can help a brand to improve the relationship with its customers. Here are some ideas.
1.- Filters in social networks or applications to support virtual stores:
The offer of filters in social networks is increasing and not only that, these applications to support virtual stores allow users to visualize how the products would look before purchasing them. This is a way to involve consumers in an augmented reality experience since they can do it without investing in specific devices, just with their smartphone they are already immersed in an unparalleled shopping experience since all you have to do is upload a picture of yourself or access the phone’s camera to see how the products will look or on the person or in some environment in case it is a specific piece of furniture or item.
2.- Virtual tours:
The real estate industry and even the tourism industry have benefited enormously from this, as it provides a very low-cost or even zero-cost experience while enjoying a personalized experience and increasing purchase intent. Today, we can enjoy visualizing an entire real estate project long before construction begins and walk through each space while imagining what our life would be like in that place or visiting art museums or tourist sites without leaving home.
3.- Gastronomic experiences:
Some restaurants are offering their consumers the opportunity to visualize through augmented reality each option on the menu which allows them to choose more accurately and even crave one or another additional thing.
Of course, including this type of technology alone does not guarantee success; it must be accompanied by an analysis that determines at what stage of the purchasing process it is most convenient. However, studies show that including augmented reality helps the consumer to continue their purchase journey and expands purchasing decisions, and at the end what users want in this era are memorable experiences that connect them to their favorite brands.
