With the whole wave of filters and wanting your path in the world of AR filters to be easier, we will talk about the effects. We see that there are infinites on Instagram, but behind it as we mentioned in the previous article, there are certain steps that must be followed before launching one, so you are planning to develop a filter, it is best that you follow these tips:
Foremost, the effects must work perfectly, it is best that it be a simple and easy-to-use effect to provide a good experience, otherwise, nobody will use your filter, to this it’s added that they should not have Unexpected functionality
If your filter has a logo, it must appear as part of the effect, it must be integrated into a 3D object or as part of a garment in which it appears in the effect, the logo should not attract so much attention and in addition there should be only one. As for the text, it is best to place it as part of the effect, responding to movements with facial tracking and being readable. The text should not invite people to navigate to other social platforms.
The instructions for use of the AR filter should be easy, these will serve as support to people to know how to use the effect, on the other hand, the filters do not allow custom keyboards.
The AR filter must work with both the front and rear cameras, giving space to reserve the camera view. If an effect is used to cover the face, it must respond to the user’s facial tracking, that is, it must respond to the movements of the person using the effect. This also occurs when instead of hiding the face, expressions or user interactions are extracted.
As for the photographs, it is best not to use photographs of people, otherwise your effect will not be allowed.
It should be noted that, to create filters on Instagram, you can only use the applications that the platform works with, you cannot work with other applications that make filters.
So you know, you are one step closer to achieving your best AR filter, always remember to consult the experts.
