Augmented Reality – Do’s and Dont’s? – Part I

We have previously talked about AR filters, the boom it has caused worldwide, the advantages and disadvantages at the marketing level and a little more. However, you must take into account the policies and conditions when making and publishing an augmented reality filter. Reading the small letters will be essential to avoid awkward moments and delays in the path.

First, we will talk about the publication on Instagram of a product or a brand. In principle you must take into account that there are two considerations when publishing a filter and that is, we must declare it as promotional or non-promotional.

In this sense, if the account where the video will be publish is of a brand or product, this effect will be consider as promotional. It can also be considered as promotional according to the content of the filter, if there is a name in it, Icon or demonstrative video with the effect.

An AR filter, without a doubt, is considered non-promotional when the filter is on a different topic that is not associated with a product or brand, when the content is partying, love, animals or any idea that is hanging around in your mind; also when the effect leads the user to become a character or reference of a specific topic.

As mentioned in previous lines, the approval of the effect will also depend on the account from which the AR filter will be published. If the Facebook or Instagram account is a business account, the effect will automatically be taken into account as promotional. Keep in mind that if the account is not commercial, but the filter meets any of the above requirements, this will be considered promotional.

And last but not least, a non-commercial account is not considered promotional when individuals or artists are presented, name of unregistered brands or when the names of the accounts are not real or the biography shows that it is not an agency or A group of people.

It may seem a bit complicated, but it is simpler than it seems, this is only a consideration that should be taken into account when making an effect for marketing purposes or just for fun, lest you lose at the end of the road the time taken because you did not meet the conditions, so it is much better to be safe than sorry.

Now encourage and let creativity fly.