Augmented reality and digital marketing have become perfect alliances. With the transcendence of technology and its rapid advancement, we can see that augmented reality and virtual reality have come to settle in the mind of consumers.
Many brands are betting on the resources of augmented reality, and now they are part of their strategies.
Why does this happen?
As technology advances, the issue of immediate in the consumer is a situation that is noted. Consumers and users of technology seek to experience and interact that cannot be found elsewhere.
That is why many brands use this resource to generate commitment with the user, in addition to generating loyalty and a pleasant experience.
One of the clearest examples of the success of augmented reality in ads and campaigns are the augmented reality filters that can be seen on some platforms such as Instagram, TikTok, or Snapchat.
It can be seen that some brands like Ikea have had more favorable results with the use of augmented reality ads than with traditional ads.
And, as we mentioned earlier, interactivity is at stake and what attracts the consumer is the differentiating element. In other words, a brand will be most benefited, if it offers the consumer that interactive element that encourages them to know the brand or product that is being advertised.
Undoubtedly, the user experience nowadays plays a fundamental factor in the growth of a product or service. People want to know the product or service before being purchased, and with this, the incentive must be paramount.
