Audiobranding is one of the latest trends in sensory marketing that will help your company generate recall in your target audience. There are sounds that we all hardly recognize, like the welcome tune of Windows, when your Netflix already starts to transmit or those simple musical notes that we hear when we turn on our smartphone; These are sounds that we keep in our brain and that generate both psychological and physiological reactions.
The main objective of branding is to occupy particular sites that help express your identity and your way of being; This is where the sounds come in and precisely where marketers seek to generate positive ideas associated with brands, calling it Audiobranding.
The first thing you should understand is what the customer experience with the brand is, to look for music or sounds that improve their experience on the road to loyalty, but it is not a simple sound or music, its difference with audiobranding is the generation of emotions and sensations associated with a specific brand.
Audiobranding will be the new way to communicate and create community. Very soon all brands will have this new form of marketing … And to you, what does your brand sound like?
