As technology advances, we can see how it is affecting every aspect of daily life.
Just a few days ago, we saw how artificial intelligence was wreaking havoc and causing concern among illustrators, designers, and creatives in the art world. And now the world of creatives, copywriters, and even writers is feeling the threat of artificial intelligence.
That’s right, some tools powered by artificial intelligence are capable of writing books, scripts, copy, and endless content just by providing some keywords.
Now the big question arises in the creative world: Who owns the intellectual property?
A battle that is just beginning…
With the strong presence of artificial intelligence, many are wondering what will happen in the future and which jobs may disappear. Despite this, talking about intellectual property at this time is still complicated.
While the brand world is trying to register its projects to prevent their misuse, it can also see an advantage in using the tools provided by artificial intelligence. This is where morality and ethics come into play in the world of marketing and advertising.
However, for Artificial Intelligence to “work its magic”, it needs human intervention. Either to feed the development of the application or with keywords or phrases so that it can generate the content. That’s why something 100% automated is not quite possible yet.
Who is right?
We don’t know, what we do know is that it’s just beginning and there’s a long way to go.
Using good practices of usability is also allowed to let the muse to fly and look for creativity.
And you, have you practiced with artificial intelligence tools?{:}{:es}
