Influencer marketing is an essential strategy for many companies, becoming the ideal way to communicate, persuade, convince and excite the public.
Some brands find that influencer-led campaigns generate higher results compared to other advertising alternatives. In this sense, we share five trends that will be key for influencer marketing in 2022:
Podcast. Listening content has undoubtedly become popular in the wake of the pandemic. But next year it will increase in popularity to the maximum. In addition, many content creators have adapted perfectly to this modality, sharing experiences, stories, and pleasant content with their followers.
Evolution to the personal. Many brands have stopped seeing consumers and now see people. Thus, the brand-user relationship has been transformed into close and real links. For this reason, influencers have become a key element in promoting closer advertising.
Live Streaming E-commerce. With this, brands are allowed to add direct purchase links to viewers so that they can buy without leaving the App. It has already been incorporated into platforms such as Facebook, Instagram, or TikTok.
Twitch. It is already a trend, and it will be another fundamental piece for the world of influencer marketing in 2022, being able to have more impact on collaborations with brands.
Metaverse. Without a doubt, it is one of the most powerful marketing trends for 2022. A virtual reality in which all kinds of actions can be carried out with 3D avatars.
Source: IPMark
