If you need to expand your marketing strategy, you certainly require very talented staff. But when your business reaches this point, the first dilemma arises, do I hire internal staff or a marketing agency? In this article, we give you some tips to help you make this decision more objectively.
When you hire a marketing agency, the first thing you should know is that you are not hiring a single person you have at your disposal a whole multidisciplinary team, from strategists, content creators, developers, and designers, which usually provides more perspective and flexibility when attacking a situation. In addition, if you know how to choose your marketing agency well, it could work at such a strategic level that it could end up acting as a partner or even as a co-founder.
Another reason is that using a marketing agency prevents you from having to hire senior staff, create a structure for this department, or even assume the hidden costs of hiring staff. In addition, when you hire internally it is more complicated to validate the skills of your candidates while there are specialized agencies, and they are very clear that their results must be fast and guaranteed because otherwise, they will lose the client.
A marketing agency will provide you with an external vision, which can often help you to see and solve problems that you did not even know existed. While having an internal staff can sometimes result in that worker being infected by the day-to-day or immersed in work situations that prevent him from maintaining an objective perspective that would affect his creativity and therefore your business.
The last reason we will give you today to hire a marketing agency is if your business requires to be specialized and expensive tools and programs since agencies usually have software, equipment, and methodologies they need to provide quality service to their customers. This way you avoid the cost of these types of tools, but you get the benefit of them.
If you are still doubting whether you should use a marketing agency or create your internal team, the first thing we can advise you is to evaluate your budget, your market, and even your time to devote to these activities, because it will depend on this if you leave everything in expert hands or if on the contrary, you work like an ant to consolidate your department.
