The social network Instagram, which has achieved great popularity among users and companies over the years, has helped millions of companies and content creators to create communities around common interests, thus increasing the visibility of brands.
This platform maintains a great engagement rate, and follows a great innovation process, providing continuous updates with new tools. These innovations allow content creators to have a better analysis of their different types of publications. Also, create different and more attractive content that helps them to position themselves in front of their followers.
So, what are those latest features that Instagram has brought us during 2021?
Live rooms:
Since March, Instagram has put the option of live video rooms in the hands of its users, which allows several accounts to collaborate to launch live content for their followers.
Remix reels:
With this new functionality, users can reuse the reels created by other accounts and add them to their reels. This function aims to help expand audiences, make content viral and encourage the creativity of its users.
Uploading images from the computer:
A feature highly requested by content creators is now available, and Instagram now allows uploading photos and videos from its version for computers.
Instagram Collabs:
This new functionality allows two accounts to promote the same content so that collaborations are quickly and easily generated between brands, with an influencer, or of any other nature.
Links in the stories:
Now all accounts will enjoy this much-requested function, and now any account will be able to place a link in their stories. Previously, this feature was only available to verified accounts that exceeded 10,000 followers.
Account status:
Due to recent events, Instagram has decided to integrate a new notification function. When there is a problem that affects the interaction or distribution of your content, in order not to cause concern or confusion among users. In the same way, the platform will send another notification when these problems have been solved. At the moment, this functionality is in test mode and only available for the United States. However, we will soon be able to enjoy it openly.
Threads in stories:
Instagram has encouraged content collaboration through a sticker that allows you to respond to the story of another account, thus creating conversation threads.
Instagram TV:
After the little success that IGTV has had, the platform has decided to restructure this tool that will now take the name of Instagram TV, allowing users to upload videos of up to 60 minutes that are enjoyed from the account’s feed.
Instagram has presented many changes in the last year and many of them create greater interaction, collaboration, and projection. Did you already know all these new functionalities? If you liked this article, I invite you to share it with your acquaintances.
